President of Starling Social and award-winning marketer Alyson Shane of Winnipeg, Manitoba has died. She passed away. She died leaving those who knew her heartbroken. She was confirmed dead through a Facebook post that reads “I am beyond devastated at losing the love of my life, Alyson Shane. She was such a unique and brilliant light and energy in this world, who lit up every room and cared too deeply about everything and everyone.” The cause of her death has not been released.
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Alyson Shane Career
Alyson Shane was a highly respected award-winning marketer with a rich background in content creation and digital strategy. Since 2002, she had been publishing online content, building her expertise long before the dawn of social media. Her dedication to her craft led her to become the President of Starling Social, a distinguished digital marketing agency recognized for its innovative approach and impactful campaigns. Under her leadership, Starling Social achieved numerous accolades and became a trusted partner for brands seeking a refined digital presence.
Beyond her role as an agency president, Alyson was also a public speaker, teacher, and mentor. She conducted workshops and webinars monthly, helping professionals and businesses navigate complex areas of social media strategy, content marketing, and even specialized topics like email marketing and Meta (Facebook) Ads Manager. Alyson’s teaching extended beyond general knowledge; she encouraged her audiences to think strategically about their content, emphasizing the importance of purpose and audience engagement.
Alyson held a degree in Rhetoric, Writing, and Communications, which provided her with a strong foundation in persuasive language and critical thinking. This formal education, paired with her hands-on experience in digital marketing, allowed her to approach content strategy with a unique perspective that combined theory with practice. Her understanding of the online space from its early days gave her insights that informed every project she undertook, from branding to content strategy.
Her contributions extended beyond the corporate world. Alyson actively volunteered with SPARK Winnipeg, where she donated her time and expertise as a digital marketing consultant to local nonprofits. By offering her skills to organizations that couldn’t typically afford such services, she demonstrated her commitment to giving back and empowering her community. This volunteer work was a true passion for Alyson, as it allowed her to make a meaningful impact and support organizations doing vital work in Winnipeg.