The LuLaRoe community is grieving the loss of Mark Stidham, Chief Executive Officer and Co-Founder of the popular fashion brand, whose passing has left a profound void in both the company and the lives of those who knew him. Remembered for his wisdom, humility, and deep faith, Stidham combined sharp business acumen with genuine compassion, inspiring thousands through his leadership and personal example.
For more than a decade, Mark worked alongside his wife, DeAnne, to transform LuLaRoe into a household name, creating opportunities for thousands of independent retailers. Yet to him, the brand was more than a business—it was a platform to uplift others, instill confidence, and emphasize the importance of faith, family, and balance in life.
Colleagues and friends describe Stidham as both a mentor and a father figure. He was known for his ability to leave people feeling smarter, more inspired, and more encouraged after every conversation. Even in small, quiet moments—like stepping away to pray for others during a busy day—he revealed the depth of his humility and service.
Stidham’s devotion to faith and family shaped every part of his life. His marriage to DeAnne stood as a model of love and respect, while his consistent message to those around him was simple: work should never replace life. He often reminded team members to put faith first, family second, people third, and work fourth.
Beyond business, he celebrated the milestones and successes of others with pride and joy, always encouraging those in his circle to pursue happiness and fulfillment. His legacy is not only visible in the company he built but also in the lives he touched through counsel, kindness, and unwavering support.
As DeAnne, their children, and grandchildren mourn his passing, the LuLaRoe community stands together in honoring a leader whose influence extended far beyond fashion. Mark Stidham’s vision, prayers, and example will continue to guide and inspire for years to come.